Digital Strategy & Design / Brand Strategy / Multi-Channel Marketing & Advertising
2017
Spectrum Tax & Estate Planning
When prominent tax lawyer Nathan Wright first approached 7C, he was looking for a partner in establishing his new firm within a short time-frame. 7C took up the challenge, developing a brand from the ground up, a new website and general web presence and multi-channel natural and paid advertising.
The brand was designed to hark on Nathan and his team’s abilities to provide a full range of tax and estate legal solutions, while also retaining visual elements from his previous firm and the general decor of his office. The results is a versatile and timeless logo-mark and a distinctly unique brand name that breaks the mold of partner-named firms. With ample collateral included, and several rounds of reserve photo content developed to be on hand, Nathan and his team can focus on serving his clients rather than ensuring brand presentation quality.
In addition, the website was developed to compete in the highly competitive search rankings of Toronto tax lawyers while also providing access the very developed library of tax law reading material that Nathan and his team had and continues to create. With separate targeted landing pages developed as well, Spectrum has also fully utalized multiple channels of advertising to further compete with the very dense downtown market.
Spectrum has already begun to become a notable name in the area, and we look forward to continuing to be part of their journey.
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