Full-Service Integrated Marketing
Nyris is a German artificial intelligence company offering a visual search API designed to provide visual identification and search capabilities to any existing application, website or mobile app at a fraction of the cost of other solutions on the market. nyris is considered a leader in the field and has received extensive industry support for their award-winning machine learning and artificial intelligence systems.
7C Laboratories was tasked with conducting initial market research, brand strategy, marketing strategy, collateral development, localization and business development in North America. As such, 7C conducted multiple qualitative and quantitative market studies focused on targeting the extensive industrial, manufacturing and logistics sectors both in Canada and the United States. In addition to this, a brand audit and a subsequent brand strategy guideline was produced to ensure resonance within the North American market.
These two initiatives have set the groundwork for nyris’ North American operations and have led to prominent partnerships with leading producers in the raw material, material processing, medical and manufacturing industries.
7C was also tasked with creating, operating and managing nyris’ North American sales pipeline, developing their overall NA sales strategy and acting as the frontline for inbound and outbound lead generation. With this, 7C has been able to achieve a 32.4% conversion rate from cold prospects to warm leads and has processed more than 2,600 prospects since August of 2019.
7C also produces weekly and monthly sales reports for the nyris executive team.
To support these sales initiatives, 7C has also produced a range of localized marketing collateral, resources and proof-of-concept applications with our in-house design and development team. One of these proof-of-concepts was informed by our overall marketing strategy and was used to secure funding for one of nyris’ most significant research projects to-date.
Going forward, 7C intends to roll out nationwide PR campaigns with in-house partners Matte PR in both Canada and the U.S. These campaigns will be accompanied with new initiatives, such as CRM development, analytics analysis, trade-show preparation, media training, PR toolbox development and much more.