Digital Design & Strategy / Commercial Production
Blondies pizza is Toronto’s newest pizza joint darling from The Food Dudes, known for its iconic pink polka-dotted branding – down to the boxes, buildings, and ovens.
Blondies’ flagship Leslieville location opened August 2018, rapidly expanding to open second and third locations – the newest one in Toronto’s Ossington strip.
7C created a brand new website for the launch of Toronto’s favourite new pizza joint, matching their funky retro-cool pink branding and iconography with a bright, no-fuss design fit for the modern web. Subtle animations and parallax scrolling are optimized for both desktop and mobile, making for a great user experience no matter how you choose to order pizza.
7C was also tasked with the direction of food photography, ensuring that the ‘za was picture pixel perfect for signs, posters, menus, and social media. Additionally, custom digital menu boards were developed for the Commerce Court location.