Commercial Production / Market Research
Cardon Rehabilitation & Medical Equipment Ltd. is one of the country’s leading manufacturers of medical equipment and tables. With over 35 years of experience, Cardon has repeatedly disrupted the market with innovative, high quality products that have pushed limits of customization, functionality and form of treatment tables, which lends to the global success of specifically their CTT (Cardon Treatment Table) line of products.
Cardon approached 7C to conduct preliminary product concepts for adaptive add-ons to their CTT line in order to add more versatility to their already most produced table-base. The results included a new retractable middle-section pad extension system and a complete overhaul of the CTT to serve women’s health and gynecology needs. After the completion of these designs, 7C was asked to produce three promotional videos and several instructional videos, highlighting the CTT line, the Cosmos 100 Hi-Lo massage table and the neurological and bariatric line of tables. Over the
course of a two-day shoot, all three videos we’re produced, drawing direct parallels to high-end automobile commercials and tech products.
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